Archive for the 'pdf Downloads' Category
Invisible Marketing with Web 2.0
Friday, July 7th, 2006
In this pdf white paper Marqui brings together ideas about the changes that are in the works with Web 2.0. It talks about how a shift has taken place in the online world and how people are requesting information they are looking for rather than passively waiting for the information to come to them.
We can see this trend in all walks of life, newspaper readership has decreased as has the number of people watching TV. Many people today proactively research information online from their peers and from those that have ‘insider’ information and from sites that offer the ability to communicate with the creators. The use of feeds to request content be sent to desktops has increased with the ability to create your own search page in Google and personal pages in Yahoo and MSN.
No more so do we see this than in the blog world. Many more companies are reaching their audience with the use of blogs. Company blogs are becoming the number one referrer to a company website. Marqui talks about this and it is echoed in our own site at BlizzardInternet.com where the amount of traffic coming to and from the Newsletter blog has grown in leaps and bounds.
To read the full article, download the pdf file
