Archive for the 'Definitions' Category
Web 2.0
Thursday, January 25th, 2007What is Web 2.0?
Well depending on who you ask and what you read it can be many things. One answer is that is the way the Internet is changing to allow for ‘Social Networking’. It includes all the features of online sharing of video, photos, blogs, journals and so on…. While you may not be familiar with the terms Web 2.0 and Social Networking you have probably read other peoples comments on places like Trip Advisor or have accessed Wikipedia for information about a particular topic.
For a business it means a way for you to connect with your clients and potential clients in a way that you could only do via social networks such as the Chamber of Commerce, Trade Associations or Leads Groups. Now with the advancements in technology that allow a website to become more of a interactive site with the outside world, your leads group has become a much bigger network.
Blizzard Live! contains all the key elements of Web 2.0, but is targeted specifically towards the hospitality industry. Getting your property or management group involved with Blizz Live is crucial if you wish to stay ahead of your competitors and on the cutting edge of online marketing.
To read more visit the Blizzard Newsletter site.
So, What is a Blog?
Thursday, April 20th, 2006A traditional blog is chatty and opinionated. It is the thoughts and musings of the author. Some blogs can be pretty personal, like a personal journey though an illness, or a day-by-day blow of a trip. Some are political as these 2004 Election Blogs and others are just ramblings. But they all have a couple of things in common. They are formatted in a diary like way; one post after the other by date and each post is then archive in a category for future reference and reading.
A blog can be as open or private as the author wishes. The admin of a blog can open it up for comments on some, all or no posts. They can choose to have the post closed to all comments. They can link to other blogs via Trackbacks. Or can make the blog private, locked away so only those with the correct password can read them - just like an old diary. Blogs can have all kinds of information on them that the author has added. For example; a recommended book list or a list of recommended sites to visit etc.
Once a post is made the search engines are notified of new content on the site, via ‘ping’ which helps the blog in search ranking because the spiders come out more often, each time they are ‘pinge’ to indeax the new content.
To view other blogs take a look at these popular blog search engines:
