Does a Blog Make Sense for your Business?
Thursday, June 8th, 2006A blog might make sense for your business if you:
- Are already doing PPC, SEO and e-mail marketing
- Have the energy and commitment to produce content daily or a few times per week - regular updates are critical to receiving the full search engine benefits of blogging
- Intend to create buzz marketing or enhance branding
- Hold knowledge and passion about a specific topic of interest to potential clients
- Want to bring return visitors to your web site; once accustomed to your blog, people will visit it often for updated information
- Plan to provide increasing amounts of content to your web site visitors
